About Us

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Reach the ever-growing senior population today!

You now have the opportunity to reach more ACTIVE AGING ADULTS WHERE THEY WORK, PLAY, AND LIVE. Based on U.S. Census Bureau information, “the elderly population will more than double between now and the year 2050, to 80 million…” By that year, one in five Americans could qualify as elderly.

The potential value of the aging population is tremendous — and not just in terms of money, they are gaining market share. Older consumers do shop differently, from both a product-purchase and social perspective. They want to contribute to society and want to be relevant to the community. The aging population also represents an underused and experienced potential for the workforce.

As consumers, shoppers, employees and citizens, there is a significant demand for advertising and reaching this ever-growing population.

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What's Inside

Each quarterly edition of the California Senior Guide will provide comprehensive information and valuable resource listings to keep readers knowledgeable about the latest happenings in their communities. Contents include; Medical, Legal & Financial, Home Health & Hospice, Leisure & Lifestyle and Veterans. Highlighting each issue is a famous senior celebrity cover story featuring the best in senior lifestyle living.

California Senior Guide digital version is available on our website with interactive links directing consumers to our advertisers’ websites, informational platform or products and services online.

… THE ELDERLY POPULATION WILL MORE THAN DOUBLE BETWEEN NOW AND THE YEAR 2050, TO 80 MILLION …

Readership

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CSG is read in five regions with over:

500,000 estimated readership.

CSG provides strong social media presence with estimated 70
percent of aging adults that have at least one social media venue.

Distribution

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Aging adults are forming a worldwide market segment that spent $8 trillion in 2010 and will be spending $15 trillion annually by the end of this decade.
– A.T. Kearney’s Global Maturing Consumer

Audience

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Our Target Audience

Aging Adults 55 +
Caregivers
Baby Boomers
Professionals
Educators
Businesses
Healthcare
Facilities,
Providers & Producers
Pharmaceutical
Industry Financial Planners

Our California Senior Guide Audience

Our California Senior Guide audience are your customers. Not only are there many seniors to which your business can advertise, but aging adults 55+ have the purchasing power and income to purchase what you offer.

Aging adults are growing in number: By 2030, nearly one-fourth (22 percent) of Americans will be over age 60.

By 2050, one-third of the adult population will be older than 60.

They have become the fastest-growing consumer group.

People are living longer and staying healthier. They’re growing wealthier and working longer.

If you are not reaching the actively aging adult senior, then it’s time you start with the California Resource Guide.

Online Audience

Our online audience has reached a digital era like no other. Once people are connected, they stay connected. Those 65 years and older are changing:

they are more active and becoming increasingly literate online.

Our digital audience is even bigger than our print audience. New data from A.T. Kearney’s Global Maturing Consumer study confirms that more and more aging adults are using the internet. Since aging adults have more time to research before making a purchase, they have become savvy internet users. 69% of aging adults have both fixed and mobile phones. 20 % take advantage of the internet for shopping, research and communication.

Age Demographic 55+

Top cities: Los Angeles, San Diego, Orange County, Palm Springs and the Inland Empire.
Most searched by aging adults:

Contact

For advertising inquiries,
For advertising inquiries, please complete the contact information form below. Or call us at: (951)276-2211

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