Kern County
READERSHIP
CSG is read in five regions with over:
750,000 EST. READERSHIP & GROWING
DISTRIBUTION
150,000 COPIES & GROWING
CSG is distributed at pharmacies, hospitals, assisted living facilities, senior centers, selected grocery stores, selected doctor’s offices, financial and legal institutions, and more.
WHAT’S INSIDE
Each quarterly edition of the California Senior Guide will provide comprehensive information and valuable resource listings to keep readers knowledgeable about the latest happenings in their communities. Contents include: Medical, Legal & Financial,
Home Health & Hospice, Leisure & Lifestyle and Veterans. Highlighting each issue is a famous senior celebrity cover story featuring the best in senior lifestyles. The California Senior Guide digital version is available on our website.
…THE ELDERLY POPULATION WILL MORE THAN DOUBLE BETWEEN NOW AND THE YEAR 2050, TO 80 MILLION…
DISTRIBUTION
Aging adults are forming a worldwide market segment that spent $8 trillion in 2010 and will be spending $15 trillion annually by the end of this decade.
– A.T. Kearney’s Global Maturing Consumer
AUDIENCE
Our Target Audience
Aging Adults 55 +
Caregivers
Baby Boomers
Professionals
Educators
Businesses
Healthcare
Facilities,
Providers & Producers
Pharmaceutical
Industry Financial Planners
OUR CALIFORNIA SENIOR GUIDE AUDIENCE
Our California Senior Guide audience is your customers. Not only are there many seniors to whom your business can advertise, but aging adults 55+ have the purchasing power and income to purchase what you offer.
Aging adults are growing in number: By 2030, nearly one-fourth (22%) of Americans will be over age 60.
BY 2050, ONE-THIRD OF THE ADULT POPULATION WILL BE OLDER THAN 60.
They have become the fastest-growing consumer group.
People are living longer and staying healthier. They’re growing wealthier and working longer. If you are not reaching the actively aging adult senior then it’s time you start with the California Senior Guide!
ONLINE AUDIENCE
Our online audience has reached a digital era like no other. Once people are connected, they stay connected. Those 65 years and older are changing:
THEY ARE MORE ACTIVE & BECOMING INCREASINGLY LITERATE ONLINE.
Our digital audience is even bigger than our print audience. New data from A.T. Kearney’s Global Maturing Consumer study confirms that more and more aging adults are using the internet. Since aging adults have more time to research before making a purchase, they have become savvy Internet users. 69% of aging adults have both fixed and mobile phones. 20% take advantage of the Internet for shopping, research, and communication.
AGE DEMOGRAPHIC 55+
Top areas: Los Angeles County, San Diego County, Orange County, Palm Springs and the Inland Empire
Most searched by aging adults: Healthcare, Financial, Religion, Shopping, Communication, Games and Booking Travel
