Based on U.S. Census Bureau information, “the elderly population will more than double between now and the year 2050, to 80 million…” By that year, one in five Americans could qualify as elderly.
The potential value of the aging population is tremendous — and not just in terms of money, they are gaining market share. Older consumers do shop differently, from both a product-purchase and social perspective. They want to contribute to society and want to be relevant to the community. The aging population also represents an underused and experienced potential for the workforce.
As consumers, shoppers, employees, and citizens, there is a significant demand for advertising and reaching this ever-growing population.
Each quarterly edition of the California Senior Guide will provide comprehensive information and valuable resource listings to keep readers knowledgeable about the latest happenings in their communities. Contents include; Medical, Legal & Financial, Home Health & Hospice, Leisure & Lifestyle and Veterans. Highlighting each issue is a famous senior celebrity cover story featuring the best in senior lifestyle living.
California Senior Guide digital version is available on our website with interactive links directing consumers to our advertisers’ websites, informational platform or products and services online.